The Juice Behind Juicy: A Private Tour of Juicy Couture’s Latest Fragrance

                                                                 This cute bag is available with every purchase!              This cute bag is available with every purchase!

                                                                          I AM JUICY COUTURE (center)                                                                           I

AM JUICY COUTURE (center)

                                                                               Behati Prinsloo, the face of I AM JUICY COUTURE                                                                                Behati Prinsloo, the face of I AM JUICY COUTURE

I may not have been hanging out with Behati Prinsloo herself, but I still got the inside scoop on Juicy Couture’s new fragrance with the teams from Macy’s and Elizabeth Arden earlier this month.

Having grown up wearing JUICY COUTURE, I was excited to learn about the new fragrance. I was even more excited once I smelled it! I found the fragrance fresh and floral. I also loved the design of its bottle (which takes from the recognizable toggle on their amazing line of jewelry).

Our tour covered the “Holy Trinity” of Macy’s New York City locations- starting in Herald Square, moving to Queens Plaza, and ending in Brooklyn.

Behati, the face of the fragrance (which is licensed by Elizabeth Arden) looks stunning in the fragrance’s newly unveiled ad. She clutches a handful of gardenia ( one of the notes of I AM JUICY COUTURE) and offers a confident stare that captivates the “bold, femininity” I AM JUICY COUTURE hopes to convey.

Arm-in-arm with Eric Horowitz, the Senior Vice President and General Manager of Prestige Beauty Group at Elizabeth Arden U.S., I made my way through the glass and glamour of the perfume aisle where I learned about the inspiration behind the new scent.

The sweet smell of I AM JUICY COUTURE and the backpack I received, as a gift with purchase will be great to head back-to-school with!

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