Hot-As-Hell (HAH) kicked off the brand’s much anticipated debut at Miami Swim Week by hosting a launch party at Soho Beach House. Guests enjoyed sets by DJ Alexandra Richards. Rocking a simple black blazer and tan tank top, the spawn of legendary rockstar Keith Richards kept the party upbeat all night. The party brought out top models Natasha Oakley and Devin Brugman (Bikini A Day), Kyra Santoro, Shannon and Cait Barkerr.
The magical night was helmed by the screening of HAH’s film Le Premiere,which was projected against the wall of Soho Beach House’s neighboring building for everyone’s enjoyment and a performance from Swimsuit Issue (NY based band fronted by Miles Garber and David Gagliardi).