NEW YORK CITY, July 20, 2015: In today’s world, the pressure to look picture perfect on social media is a daily challenge, but starting todayGlamour and Estée Lauder are inspiring women everywhere to always feel “post-worthy.” Introducing the #BestAngle social media contest.
“Glamour’s digitally savvy and beauty-obsessed audience is always looking for new ways to look and feel their best on social media,” says Connie Anne Phillips, Glamour’s Chief Revenue Officer and Publisher. “Estée Lauder is a fabulous partner to ensure the Glamour audience experiences a whole new angle on beauty.”
“We are thrilled to be partnering with Glamour on our first New Dimension social media contest,” said Patricia Lopez, Senior Vice President, General Manager, Estée Lauder North America. “The New Dimension Transformative Beauty Collection offers women of all ages the opportunity to change their perspective and the way they see themselves – empowering them to define their own beauty.”
The nationwide contest encourages women to find their #BestAngle using Estée Lauder’s New Dimension Transformative Beauty Collection. Women can upload photos of their #BestAngle onglamourbestangle.com, Instagram, as well as at Estée Lauder counters nationwide. Four winners will be selected to win a trip to New York City and participate in a professional photo shoot that will be featured in the pages of Glamour.
Glamour and Estée Lauder are also hosting events in three cities across the country to give women the opportunity to meet with the #BestAngle experts in person, experience the Estée Lauder New Dimension Transformative Beauty Collection, and enter the contest. The #BestAngle experts include Mara Ferreira from M Loves M, Krystal Bick from This Time Tomorrow, and Amy Havins from Dallas Wardrobe. The events will be held on Saturday, August 29, 2015, at the following locations and times:
- New York: Macy’s at Roosevelt Field, 2 – 4 p.m.
- Los Angeles: Macy’s at South Coast Plaza, 1 – 3 p.m.
- Houston: Macy’s at The Galleria, 1 – 3 p.m.
The #BestAngle contest
There are two ways to enter the #BestAngle contest now through September 4, 2015:
- Join #BestAngle online at glamourbestangle.com:
Women are invited to upload a photo of their #BestAngle toglamourbestangle.com or post to Instagram using #BestAngle and #GlamourContest.
- Experience #BestAngle in person:
Women can visit any Estée Lauder counter to try the New Dimension Transformative Beauty Collection. The Estée Lauder Beauty Advisors will show them how, in just two weeks, they’ll see more defined looking contours and see a transformation.
For more information and full contest rules, visitGlamourBestAngle.com.
Glamour is the biggest fashion and beauty magazine brand in its competitive set, reaching an all-time high of one out of eight American women, with 12.2 million print readers and 9 million unique users online. Glamour has received a record number of National Magazine Awards, including Magazine of the Year, honoring print and digital excellence, and General Excellence for its category. Its content is available in an iPad edition, apps, podcasts, and books—including two New York Times best sellers. In 2013 Glamour launched its video channel, which now boasts 43 video series and has received substantial critical accolades, including a 2014 National Magazine Award for Video and a Television Academy honor. In 2014 Glamour launched Lipstick.com, Glamour’s stand-alone beauty site and Condé Nast’s first-ever digital spin-off. With a robust social strategy across Facebook, Twitter, Instagram, YouTube, Snapchat, Google+, and Tumblr, Glamour’s total social media footprint is at a record high of 52 million touchpoints. For more information, visit Glamour.com.
About Estée Lauder:
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Sold in more than 150 countries and territories, Estée Lauder is known for technologically advanced, high-performance products with a reputation for innovation, sophistication, glamour and superior quality. Estée Lauder produces some of the world’s most iconic skincare, makeup and fragrance products, which are loved by women around the world. Follow Estée Lauder on Instagram, Twitter, Facebook,Pinterest and Tumblr. www.esteelauder.com